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Future Belongs to Guerrilla Marketing

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You are passing through the road with random people and equally random thoughts buzzing and an illuminated advertisement of a product stares from the road at you. Suddenly, a single glare on the product silences the clamor of surroundings and the entire focus shifts to the infant product on the road. Now, that is Guerilla Marketing.  The advent of development carried with itself, the winds of civilizations, which gave rise to various needs and wants. These demands, paved way for broad scopes of trade and entrepreneurships. The call for every product to be heard gave rise to the concept of marketing. Jay Conrad Levinson coined guerilla marketing as a term in 1983. The term Guerilla relies on the warfare tactics that the Cuban Revolutionist Che Guevara successfully employed against the Government and later the Vietnamese soldiers against the Americans in 1960. The methods strictly relied on taking the enemies by surprise and sabotaging their operations. Since, Guevara wa...

The Drink i enjoyed the most!

While i adjust the speed of the fan to suit me and my placid surroundings,listening to keith's tonight i wanna cry just makes me nostalgic.I know it sounds like a wannabe who's trying to be sensitive at the drop of a hat but trust me,this song wont least disappoint you.It just reminds you of all the sacrifices you made,how much you loved and got depressed in the process and all that you observed within yourself and went unexpressed.While i write about it i wish to share the joy of the drink of tango that i had just had now.I know its a really diminutive pleasure to have in this materialistic world especially if one comes down to quantifying the extent of pleasures which is often we have always indulged in,it is rare and ravening.Hence let me share this wonderful moment with you all in case you feel like sharing it with me and i mean both,the idea of sharing it or meeting me up to have one. Unlike all days when i gulp the entire drink at one go to suffice my thirst today it wa...

A TREE can make up for the lack of OXYGEN!-FUTURE NEWS

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Smit Mehta, Reporter,Future news,3200 The residents of Dombivli,who had been to picnic in Yehur Hills were in for a state of shock when they stumbled upon an enormous piece of mass peacefully rooted in the ground.The residents seemed to be in a state of fray as they pelted stones on what seemed liked a peacefully sleeping creature.In the hustle,it is believed that many children lost their connections with the oxygen cylinders and had to be hospitalized for severe suffocation.The condition of the children is believed to be stable for now.On proper surveillance the police deemed it accurate to call the archaeological department for a proper research into the dormant being.  After a thorough inquiry,the Department,seemed to have cracked the enigma and established the facts behind the origin of the creature.Its the first time in history of Utopia that the archaeologists have taken the help of the environmentalists and scientists to come up with what seems to be the the breakthrough...