Slinging scribbles

Most of the professionals spend a better part of their life walking on an eggshell while suppressing a part of their personality by being diplomatic to impress everyone. It is ludicrous to satisfy anybody and everybody. The idea, itself is wrong for the obvious reason that one can never please everybody and if one does, he is responsible for displeasing himself.   The insane activity has taken a mass movement in corporate sector, especially in a field like marketing. While it is important to please somebody, to surrender your views in fear of disapproval is being dishonest to your job. Marketing professionals often are afraid to suggest a strategy or put forth a support to a particular proposal in fear of being rejected. A beautiful quote by a celebrated comedian, Bill Cosby, duly explains the concept, “I don’t know the key to success, but the key to failure is trying to please everybody.” The key to a successful strategy of a sale lies in intensive discussions and a...

You are passing through the road with random people and equally random thoughts buzzing and an illuminated advertisement of a product stares from the road at you. Suddenly, a single glare on the product silences the clamor of surroundings and the entire focus shifts to the infant product on the road. Now, that is Guerilla Marketing.  The advent of development carried with itself, the winds of civilizations, which gave rise to various needs and wants. These demands, paved way for broad scopes of trade and entrepreneurships. The call for every product to be heard gave rise to the concept of marketing. Jay Conrad Levinson coined guerilla marketing as a term in 1983. The term Guerilla relies on the warfare tactics that the Cuban Revolutionist Che Guevara successfully employed against the Government and later the Vietnamese soldiers against the Americans in 1960. The methods strictly relied on taking the enemies by surprise and sabotaging their operations. Since, Guevara wa...