Slinging scribbles

Eyes, they failed to meet the seen, Smile, that faded for they lacked the feel, Love, a question that hounded for an answer, a mystery! Words, a conquest won by the business interests over hearty feelings, Life,  remained  on Facebook, yet a book devoid of real faces,                                             All of it, a Routine; a root with a route in search for the lost water,                           Maybe, for that Beauty, he expressed to all, yet couldn't name one, Aroused and confused, he saw them in his dreams and fantasized to the hilt, Yet, remained pure for, not a skin, he touched although blamed. Bruised,at times and vented back with vengeance yet a mi...

Most of the professionals spend a better part of their life walking on an eggshell while suppressing a part of their personality by being diplomatic to impress everyone. It is ludicrous to satisfy anybody and everybody. The idea, itself is wrong for the obvious reason that one can never please everybody and if one does, he is responsible for displeasing himself.   The insane activity has taken a mass movement in corporate sector, especially in a field like marketing. While it is important to please somebody, to surrender your views in fear of disapproval is being dishonest to your job. Marketing professionals often are afraid to suggest a strategy or put forth a support to a particular proposal in fear of being rejected. A beautiful quote by a celebrated comedian, Bill Cosby, duly explains the concept, “I don’t know the key to success, but the key to failure is trying to please everybody.” The key to a successful strategy of a sale lies in intensive discussions and a...

You are passing through the road with random people and equally random thoughts buzzing and an illuminated advertisement of a product stares from the road at you. Suddenly, a single glare on the product silences the clamor of surroundings and the entire focus shifts to the infant product on the road. Now, that is Guerilla Marketing.  The advent of development carried with itself, the winds of civilizations, which gave rise to various needs and wants. These demands, paved way for broad scopes of trade and entrepreneurships. The call for every product to be heard gave rise to the concept of marketing. Jay Conrad Levinson coined guerilla marketing as a term in 1983. The term Guerilla relies on the warfare tactics that the Cuban Revolutionist Che Guevara successfully employed against the Government and later the Vietnamese soldiers against the Americans in 1960. The methods strictly relied on taking the enemies by surprise and sabotaging their operations. Since, Guevara wa...

The future of Apple looks skeptic yet promising as Steve Jobs announced on Wednesday that he would retire from the post as CEO and handed over the reins to Tim Cook, the Chief Operating Officer of Apple. The resignation comes in the wake of reports over the 55-year old’s inability to recuperate post his successful battle against the pancreatic cancer. Steve, who had been on leave since 17 January has been rarely seen in public since his surgery. His resignation leaves a huge question over the reports of his ailing health, which have been strictly confidential until now. The immediate report of Steve’s resignation was met with a steep fall in the shares. The Board of Directors confirmed his resignation while producing the letter in which the visionary requested the board to relieve him of his services.  Although Steve ceases to remain the CEO, he retains the Chairmanship of Apple. The resignation of Steve leaves a huge role for Cook to fill. Cook, until date had been...

The governor of Karnataka, H R Bhardwaj,on Thursday  sworn-in Sadananda Gowda as Karnataka’s Chief Minister  on Thurday at the Raj Bhavan. The 26 th Chief Minister of Karnataka is the second BJP leader after Yeddyurappa to lead the Karnataka Government following Yeddyuruppa’s indictment in the Lokayukta Movement for his involvement in the illegal mining carried out in his state. Gowda’s appointment is a big blow to his rival, Jagadish Shetty who harbored similar ambitions until the recent vote out casted him out in favour of Gowda. The vote out was held, following the BJP’s failure to arrive at a consensus on choosing the right candidate for the job. Although the exact number of vote-outs was not disclosed, it is said that voting turned out to be a close encounter. It assumably explains why neither Shetty nor his supporters turned out for the swearing ceremony.  Gowda, a legislature party leader has been a staunch supporter of the former minister ev...

In one of the most bizarre cricketing instances the world has ever seen, England's  Ian Bell was allowed to resume his innings after tea on Sunday in the second Test against India at Trent Bridge after India decided to withdraw a successful appeal for a run out on the second day of the match. It all began when Morgan flicked the last ball of the 66th over to Praveen Kumar who tumbled over trying to field. In between, the two batsmen thought it is a boundary and by the time the ball came back, Bell left his crease and was jogging carelessly, thinking it's end of the session but Abhinav Mukund took the bails off and appealed. Confusion prevailed when the umpires upheld the appeal and Bell was declared out. The English crowd, apparently furious at the ‘tactics’ of the Indians jeered at them. The jeering, it seems, bothered Dhoni to the extent that he asked Ian Bell to come back to the field, much to the amusement of the ones for whom the dismissal was valid. ...

In the latest developments to the 2G scam, Raja,the beleaguered ex-Telecom Minister named the Prime Minister and P.Chidambaram as his ‘accomplice’ in what transpired during the entire spectrum allocation. A.Raja claimed before the court on Monday that the PM and the Home Minister were kept in loop about the sale of equity shares and there was nothing illegal about it. A.Raja was referring to the deal that was in place with the Telenor buying a stake in Unitech Wireless and Etisalat buying a stake in DB Realty. A.Raja’s shocking revelations have thrown the Congress Government into the state of fiery. There has been enough mud thrown in the 2G scam with regard to the inefficiencies in handling the self-created mess.  The cropping of names of the Congress’s most ‘coveted ministers’ into one of the ugliest scams has put the Congress on the backseat. The NDA Government greedily gormandised the situation by demanding the resignation of the supposedly ‘scam-tainted’ ministers. ...